忙完“双十一”忙“黑五”，外贸商家开启“接力赛”

Group 1 - The logistics surge from "Double Eleven" has not yet faded, as the overseas promotional battle of "Black Friday" has begun [1] - Suzhou Pineapple Health Technology Co., Ltd. is ramping up production and shipping for key products like massage guns and turbo fans, aiming for a threefold increase in sales during "Black Friday" [2] - Solimpia, a cross-border e-commerce company based in Yiwu, has set an ambitious goal to triple its GMV during "Black Friday" compared to last year, with inventory levels increased to three times the usual amount [2] Group 2 - Yiwu, as a global small commodity distribution center, has over 746,300 e-commerce entities, with more than 260,000 in cross-border e-commerce, indicating rapid growth [3] - The cross-border e-commerce platforms are leveraging technology, subsidies, and innovative models to help merchants capture overseas market share during the "Black Friday" promotion [3] - On November 20, 2025, Alibaba's AliExpress is expected to surpass Amazon in download volume in the European market, showcasing strong market competitiveness [3] Group 3 - TikTok Shop has seen explosive growth in its fully managed live streaming business, with single live sessions achieving over $200,000 in sales, and over 80 sessions exceeding $10,000 [4] - Brands participating in TikTok Shop's promotional activities have experienced over 300% growth in GMV through advertising, demonstrating the platform's empowering effects [4] - Experts suggest that merchants in Yiwu can leverage their "Double Eleven" operational experience to quickly adjust product selection and pricing strategies for increased sales [4]