众信旅游正式发布全新滑雪品牌众信滑雪

Group 1 - The core viewpoint of the news is the official launch of the skiing brand "Zhongxin Skiing" by Zhongxin Tourism Group, which aims to integrate sports and tourism, leveraging over a decade of experience in the ice and snow tourism industry [1] - Zhongxin Tourism has established a comprehensive competitive advantage in the ice and snow tourism sector, evolving from early event IP cooperation to a multi-dimensional development model that includes product development, resource integration, service upgrades, and ecological construction [1] - The newly launched "Zhongxin Skiing" platform offers a one-stop service for ski bookings, including customized ski products, snow ticket reservations, ice and snow event viewing, and guidance from professional Chinese-speaking instructors [1] Group 2 - The brand has released over 20 new skiing products covering various domestic and international destinations during its launch event [1] - Data indicates a significant increase in interest in ice and snow products, with a 300% year-on-year growth in search volume, 180% increase in consultation volume, and 130% rise in product order volume for the 2025-2026 snow season [1] - Moving forward, "Zhongxin Skiing" plans to enhance innovation in three key areas: product development, resource integration, and comprehensive service, aiming to transition ice and snow tourism from "scale growth" to "quality upgrade" [2]