Institutions Join the Rush as Zcash Becomes the New Treasury Favorite

Core Insights - Two publicly traded companies have increased their exposure to Zcash (ZEC), indicating a growing institutional interest in privacy-focused cryptocurrencies [1] - Reliance Global Group has liquidated all previous crypto holdings and fully reallocated into ZEC, marking a significant strategic shift in its Digital Asset Treasury [2][4] - Cypherpunk Technologies has also expanded its ZEC holdings, purchasing an additional 29,869.29 ZEC for $18 million, now controlling approximately 1.43% of Zcash's total supply [6] Company Strategies - Reliance Global Group conducted a strategic review and identified Zcash as the "most compelling opportunity for a long term DAT strategy," emphasizing its technological superiority and alignment with institutional needs [3] - The firm highlighted ZEC's strong performance during a challenging market, suggesting it signals the start of a larger adoption phase among enterprises and financial institutions [4] - ZEC's architecture, enhanced with zero-knowledge cryptography and compliance-ready features, positions it as a compelling digital asset for institutions [5] Market Trends - The moves by Reliance Global and Cypherpunk reflect a broader trend of institutional investors turning to privacy assets as viable treasury tools [1][6] - Cypherpunk views Zcash as a digital privacy asset, akin to how Bitcoin is perceived as digital gold, and sees it as a hedge against the transparency of Bitcoin in a future dominated by AI [7]