Core Viewpoint - Baozun E-commerce reported a 5% year-on-year increase in total net revenue for Q3 2025, reaching 2.2 billion yuan, indicating a positive trend in the company's strategic transformation and operational efficiency [2] Financial Performance - Total net revenue for Q3 2025 was 2.2 billion yuan, up 5% year-on-year [2] - E-commerce business revenue grew by 2% to 1.8 billion yuan [2] - Brand management business revenue saw a significant increase of 20% to 400 million yuan [2] - Non-GAAP operating loss narrowed significantly to 10.8 million yuan, showing substantial improvement compared to the same period last year [2] Strategic Insights - The company’s strategic transformation is yielding tangible results, with total revenue growth and reduced operating losses [2] - The optimization of e-commerce business revenue quality has led to a notable increase in operating profit, demonstrating business resilience and operational strength [2] - The brand management business has enhanced its market influence through integrated marketing, product strategies, and channel expansion [2] - The ongoing positive operational trends validate the resilience and growth potential of the company's post-transformation business model, paving the way for more sustainable profitability [2]
宝尊电商：第三季度总净收入同比增长5%至22亿元 品牌管理业务收入同比增长20%