福瑞达:公司化妆品板块,通过线上+线下多元渠道覆盖全国市场
Core Viewpoint - The company Furida (600223) is actively expanding its cosmetics segment through a combination of online and offline channels to cover the national market [1] Group 1: Online Strategy - The company has established multiple flagship stores on major online platforms such as Tmall, Taobao, JD.com, and Douyin [1] Group 2: Offline Strategy - The company has implemented offline strategies by partnering with retailers like Sanfu Fashion, Mengke, and Watsons, achieving a presence in Hainan and Xiamen with over 50 stores [1] - Additionally, the brand Aier Doctor has also set up single-brand stores in these two regions [1]