福瑞达：化妆品板块将聚焦品牌差异化发展

Core Viewpoint - The company aims to enhance performance and ensure long-term shareholder returns by improving business quality and efficiency in response to short-term revenue pressures in the cosmetics and pharmaceutical sectors [1]. Group 1: Cosmetics Sector - The cosmetics segment will focus on differentiated brand development, leveraging the growth momentum of the Yilian spray product line while strengthening its advantages through brand culture promotion and targeted marketing [1]. - The company plans to accelerate the adjustment of the Aier Doctor brand, optimizing product lines by launching the upgraded 287 product line and an anti-aging series, alongside implementing comprehensive price control and content innovation to drive traffic conversion [1]. - New brands like Kemi will be rapidly scaled up to fill the growth gap [1]. Group 2: Pharmaceutical Sector - The pharmaceutical segment is seizing opportunities in the food and drug integration market, accelerating market penetration of seven new products based on industry standards it has led in formulating [1]. - The company is increasing its investment in research and development to promote both short-term performance improvement and long-term sustainable growth [1].