Core Insights - A significant price surge in storage products is expected to begin in the second half of 2025, affecting various sectors including mobile phones, PCs, and home storage [1][2] - The price of storage chips, particularly DDR5, has seen dramatic increases, with a 102% rise in a single month, leading to supply chain disruptions and inventory shortages for manufacturers [2][6] - Major smartphone brands are adjusting their pricing strategies in response to rising storage costs, with some models seeing price increases of 200 yuan or more [3][7] Price Trends - The price of 1TB mechanical hard drives has risen from over 380 yuan to nearly 500 yuan, while 1TB solid-state drives have increased from over 500 yuan to 700 yuan [1] - AI home storage products have seen price increases of 20%-30% compared to the previous Double Eleven shopping festival [1][4] - The price of NAS products has also increased by approximately 20%-30% since the Double Eleven event, with specific products seeing price hikes from 2499 yuan to 3149 yuan [4][5] Market Impact - Smartphone manufacturers are facing pressure due to rising storage costs, with some low-margin models entering negative profit territory [6] - Companies like Transsion Holdings have reported a 44.97% year-on-year decline in net profit, indicating the financial strain caused by rising component costs [7] - The overall smartphone market is expected to see price adjustments as manufacturers attempt to maintain profitability amidst rising costs [7][9] Future Outlook - The storage price surge is anticipated to continue into 2026, with potential implications for smartphone shipment forecasts [7][9] - The NAS market, despite current cost pressures, is projected to grow significantly, with a compound annual growth rate exceeding 25% over the next five years [9] - The demand for storage is driven by the explosion of AI applications, which is expected to maintain upward pressure on prices [9]
存储涨价风暴席卷消费市场 下游厂商迎来“最难定价季”
Di Yi Cai Jing·2025-11-26 13:38