平均每单提速6至60分钟,“独享专送”助力餐饮品牌打造差异化优势
Yang Zi Wan Bao Wang·2025-11-26 13:46

Core Insights - The instant retail market is expanding, with consumer demand shifting from "delivery" to "quality delivery" [1] - Companies like Meituan and SF Express are enhancing their delivery services to meet diverse consumer needs [1][3] - SF Express's "Exclusive Delivery" service is experiencing rapid growth, with a threefold increase in restaurant orders compared to last year [1][3] Group 1: Service Enhancements - SF Express's "Exclusive Delivery" employs a one-to-one service model, reducing average delivery times by 6 to 60 minutes compared to standard services [3] - The collaboration between SF Express and merchants creates a unified quality service standard, enhancing brand differentiation [3] - Merchants can now accept orders from further distances, expanding their market reach and improving customer retention through high-quality delivery [3] Group 2: Fresh Produce Solutions - SF Express and SF Group have developed a comprehensive solution for the fresh produce sector, providing end-to-end service from transportation to delivery [5] - This model has achieved full coverage in Shenzhen, allowing seafood merchants to expand beyond traditional market limits [5] - Consumer preferences are shifting towards faster, safer, and higher-quality delivery experiences, with over 50% of post-95 consumers willing to pay a premium for speed [5] Group 3: Market Trends - The demand for personalized and value-added services is increasing, with consumers showing a higher willingness to pay for such offerings [5] - The "Exclusive Delivery" service is becoming a key strategy for merchants to attract high-end customers and differentiate their services [5]