Mei Ri Jing Ji Xin Wen·2025-11-26 14:00Core Viewpoint - The core goal of the current transformation at GAC Group is to enhance product competitiveness in the market and achieve commercial success through a dual drive of market and technology [1] Group 1: Reform and Development Strategy - GAC Group has implemented significant changes since the launch of the "Panyu Action," integrating Huawei's Integrated Product Development (IPD) to deeply incorporate user needs into the entire product development process [2] - The organizational structure has shifted from a functional model to a matrix structure, facilitating end-to-end collaboration and project-based product development [2] - Business efficiency has improved by approximately 50%, with the new vehicle development cycle reduced from 26 months to 18-21 months, and market response speed increased by over six times [2] Group 2: Product Development and Market Positioning - GAC Group plans to launch nine new and refreshed models in 2026, addressing the challenge of product homogenization in a competitive market [2] - The company is focusing on three aspects to tackle homogenization: product development system, product strength, and collaborative ecosystem [2] - The four major brands under GAC—Trumpchi, Aion, Haobo, and Qijun—are clearly positioned to target different market segments [3] Group 3: Collaboration with Huawei - GAC Group's collaboration with Huawei is characterized by deep co-creation, including technology, demand scenarios, and comprehensive cooperation across the product lifecycle [4] - The first vehicle from the "Qijun" brand, a mid-to-large luxury sedan, is expected to be launched in June next year, with a second SUV model also planned for release [4] - The partnership has seen a significant influx of Huawei's R&D personnel, with numbers reaching up to 800 at peak times [4] Group 4: Market Differentiation - GAC Group emphasizes that there is no homogenization competition between its "Qijun" brand and Huawei's "Jing" series, as each brand targets different consumer segments [5] - The "Qijun" brand is aimed at a younger, fashion-conscious market with high demands for vehicle performance, characterized by "high aesthetics, high technology, and high performance" [5]