“偷甘蔗”火了，文旅融合不应总陷“同款困局”

Core Insights - The "9.9 yuan self-service sugarcane stealing" event in Sichuan's Meishan unexpectedly attracted thousands of visitors, highlighting the potential for rural tourism integration but also revealing significant management challenges and waste issues [1][2] - The event is a gamified experience that allows participants to engage in "stealing" sugarcane, transforming traditional farming into an entertainment activity, which led to a surge in visitor numbers from dozens to over a thousand in a single day [1][2] Group 1 - The event caused widespread damage to the sugarcane fields, with many plants being broken or partially eaten, and resulted in injuries among visitors, communication disruptions, and traffic congestion requiring police intervention [2] - Similar projects have emerged in other regions, indicating a trend in rural tourism that, while innovative, often leads to management challenges and environmental concerns [2][3] Group 2 - Recommendations for sustainable management include implementing a reservation system via WeChat mini-programs to control visitor flow, enhancing the experience through seasonal activities, and fostering inter-departmental collaboration to integrate various tourism resources [3] - The challenge for rural tourism lies in avoiding the pitfalls of over-tourism and ensuring that experiences evolve from mere consumption of products to immersive journeys, thereby creating a sustainable tourism ecosystem [3]