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工信部等六部门发文进一步促进消费:到2027年形成3个万亿级消费领域
Mei Ri Jing Ji Xin Wen·2025-11-26 14:17

Core Insights - The Ministry of Industry and Information Technology, along with five other departments, has issued a plan to enhance the adaptability of supply and demand in consumer goods, aiming for significant optimization of the supply structure by 2027 and a high-quality development pattern by 2030 [1][2] Group 1: Consumption Supply and Demand - The plan aims to create three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots by 2027, focusing on high-quality consumer goods with cultural significance [1] - The initiative emphasizes the importance of new demand leading to new supply and vice versa, as highlighted in the recent Fourth Plenary Session of the 20th Central Committee [1][2] Group 2: Low-altitude Consumption - The plan encourages the expansion of low-altitude consumption supply, including areas such as low-altitude tourism, private flying, and consumer-grade drones, while ensuring safety [2] - Cities like Wuhan and Nanjing are already developing low-altitude consumption infrastructure, with Wuhan establishing over 220 low-altitude takeoff and landing points [3] Group 3: New Consumption Scenarios - The plan promotes the establishment of flagship stores and new concept stores, as well as the hosting of product launches and exhibitions to cultivate new consumption scenarios [4] - It also encourages the development of platform consumption, including live e-commerce and instant retail, leveraging digital technologies to enhance consumer experiences [4][5] Group 4: Financial and Policy Support - The plan emphasizes the need for financial support to enhance the quality of consumer goods, including policies for equipment upgrades and trade-in programs [6] - It highlights the importance of digital technology in empowering new consumption models, advocating for user-friendly implementations to facilitate broader adoption [6]