More Americans Are Turning To Thrift Shops To Buy Clothing, With Gen Z Leading The Way

Core Insights - The thrift shop boom is being led by Gen Z, with older generations joining due to inflation and tariffs [1] - The shift towards thrift shopping presents new business opportunities that enhance budget flexibility [1] Industry Growth - The global secondhand apparel market is projected to reach $367 billion by 2030, while the U.S. secondhand apparel market is expected to hit $74 billion by 2029 [4] - ThredUp has seen a 34% year-over-year revenue increase in Q3, with its stock rising over 400% year-to-date, indicating a growing recognition of the thrift shopping opportunity [5] Consumer Behavior - Buyers appreciate the quality and affordability of thrift clothing, with many viewing it as a sustainable choice rather than a downgrade [3] - ThredUp has 1.57 million active buyers, experiencing a record 54% year-over-year growth in new buyers, marking its best quarter for new buyer acquisition [6] Technological Impact - Artificial intelligence is enhancing the thrift shopping experience by simplifying item listings for sellers and helping buyers find clothing that suits their style [7]