多家银行年末加码推广个人养老金缴存业务
Zheng Quan Ri Bao Zhi Sheng·2025-11-26 16:10

Group 1 - The core viewpoint of the article highlights that banks are intensifying their promotional efforts for individual pension contributions as the year-end deadline approaches, offering various incentives to attract customers to open accounts and make contributions [1][2][3] - Banks are shifting their marketing focus from merely acquiring new customers to retaining and activating existing ones, implementing more incentives for first-time and cumulative contributions to encourage actual deposits [1][2] - For example, Citic Bank has introduced a dual benefit program combining tax incentives and rewards for customers who open accounts and contribute by December 31, 2025, with potential tax savings ranging from 360 yuan to 5400 yuan based on income tax rates [1] Group 2 - The individual pension system is a crucial part of China's multi-tiered pension security framework, with tax benefits making it an attractive option for residents to optimize personal income tax and supplement retirement savings [3] - The industry is experiencing a shift from initial strategies focused on account openings to strategies aimed at increasing customer engagement and contribution activity, addressing the issue of inactive accounts [3] - Banks are innovating contribution methods and building a comprehensive pension financial ecosystem, including features like scheduled contributions and a transition from being mere account providers to offering holistic pension financial services [3][4] Group 3 - The competition among banks is increasingly centered on internal capabilities, focusing on deepening account management and extracting customer value, with banks that excel in innovation having a competitive edge [4] - Future competition will focus on three main areas: building a diverse pension financial product system, creating a pension financial ecosystem that integrates with retirement services, and enhancing personalized planning services for comprehensive retirement support [4]

多家银行年末加码推广个人养老金缴存业务 - Reportify