Goldman vs. Morgan Stanley: Which Stock Has Stronger Upside?

Core Insights - Global dealmaking activity is increasing, benefiting major investment banks like Goldman Sachs (GS) and Morgan Stanley (MS), raising the question of which stock has more upside potential [1] Strategic Shifts - Goldman Sachs is focusing on its core strengths in investment banking and trading while reducing its consumer banking presence, including divesting its Polish asset management firm and selling various consumer finance units [2][3] - Morgan Stanley is decreasing its reliance on capital markets for income by expanding its wealth and asset management operations through strategic acquisitions, which has diversified its revenue streams [4] Financial Performance - Both firms faced challenges in 2022 and 2023 due to a slowdown in deal activity, but 2024 showed a recovery with increased investment banking revenues [5] - Goldman Sachs reported investment banking fees of $6.8 billion, a 19% year-over-year increase in the first nine months of 2025, while Morgan Stanley's investment banking fees grew 14% in the same period [6][7] Capital Return Strategies - Both banks passed the Federal Reserve's 2025 stress test, allowing them to return excess capital to shareholders through dividends and share repurchases [10] - Morgan Stanley raised its quarterly dividend by 8% to $1.00 per share, while Goldman increased its dividend by 33% to $4 per share, with respective annualized growth rates of 20.35% and 21.85% [11] Stock Performance and Valuation - Over the past three months, Goldman shares increased by 7.6%, while Morgan Stanley shares rose by 11.4%, outperforming the Zacks Investment Bank industry, which was up 3% [14] - Goldman has a trailing 12-month price-to-earnings (P/E) ratio of 14.78X, compared to Morgan Stanley's 16.11X, indicating a valuation advantage for Goldman [15] Earnings Estimates - The Zacks Consensus Estimate for Goldman's 2025 and 2026 earnings suggests year-over-year increases of 20.6% and 12.2%, respectively, while Morgan Stanley's estimates imply increases of 22.7% and 5.8% [15][21] Final Analysis - Morgan Stanley is positioned for more attractive upside due to its strategic focus, earnings growth trajectory, and shareholder-friendly practices, while Goldman Sachs is more sensitive to capital market cycles [22][23]