Retailers Hype—and Hope for—a Busy Black Friday This Year

Core Insights - Millions of Americans are expected to shop between Thanksgiving and Cyber Monday, with online sales projected to reach $18 billion on Black Friday and a total of $78 billion during the five-day "cyber week" [3][8] - The National Retail Federation anticipates holiday spending will exceed $1 trillion for the first time, with a year-over-year increase of 3.7% to 4.2% despite inflation around 2.7% and declining consumer confidence [4][8] Retail Strategies - Retailers are implementing various strategies to attract consumers, including digital wishlists, sweepstakes, and unique in-store experiences, such as Nordstrom's funhouse-style mirrors and Bloomingdale's oversized Burberry scarf display [2][3] - Companies like Target and Urban Outfitters are focusing on exclusive merchandise and collectibles to entice shoppers, while others like Walmart's Sam's Club are promoting traditional products [9][13] Consumer Behavior - There is a trend of consumers planning to spend less this holiday season compared to last year, with some affluent shoppers also showing signs of spending fatigue [4][8] - Retailers are aware of consumer caution and are adjusting their pricing strategies, with many big-box stores reducing prices on essential items [6]