Canopy Growth(US:CGC) Youtube·2025-11-26 17:19Core Insights - Cannabis has established its own holiday shopping rush known as Green Wednesday, becoming one of the biggest cannabis sale holidays of the year, second only to April 20th [1][2] Industry Trends - The cannabis industry is experiencing significant growth, with THC-infused beverage makers reporting a typical 40% month-over-month sales increase in November, and this year is expected to surpass that [2] - Last November, another cannabis brand saw a 37% sales spike, marking it as their biggest month, while New York-based retailer The Travel Agency recorded its second biggest day of the year last Green Wednesday, with a 45% increase in sales compared to a normal day, primarily driven by in-store traffic [3] Consumer Behavior - Major brands like GIF, Taco Bell, and Hidden Valley Ranch have started to market towards consumers preparing for the Thanksgiving holiday, indicating a cultural shift where younger family members may use cannabis to alleviate stress during family gatherings [4] - There is a growing trend of consumers opting for cannabis products over traditional alcohol, reflecting a more health-conscious mindset and a desire for discreet consumption [8][9] Market Dynamics - The cannabis market is still impacted by its federal legal status in the U.S., which affects the performance of cannabis-related ETFs like MSOS and MJ, as they react to news regarding potential reclassification of cannabis [6][7] - Despite the challenges, consumer demand for cannabis products remains strong, as evidenced by legislative efforts to regulate hemp products and the ongoing interest in alternatives to alcohol [9]