2025中国酒店与餐饮业品牌发展大会在三亚举行

Core Viewpoint - The "2025 China Hotel and Catering Industry Brand Development Conference" focuses on the themes of quality, intelligence, integration, greenness, and internationalization in the hotel and catering industry, aiming to inject new momentum for high-quality development [1][2] Group 1: Conference Highlights - The conference is co-hosted by the China Hotel Association and the Hainan Hotel and Catering Industry Association, emphasizing the establishment of a national brand display and industry collaboration platform [1] - Keynote speeches were delivered by prominent figures including the President of the China Hotel Association and the CEO of the Global Sustainable Tourism Council, highlighting the importance of the event [1] Group 2: Policy and Development Initiatives - The conference coincides with the "14th Five-Year Plan" period, presenting a significant opportunity for the accommodation industry, supported by recent guidelines from nine government departments to promote high-quality development in the sector [1] - The China Hotel Association aims to explore consumer potential in accommodation and catering, accelerate the construction of green hotels, and enhance the standard system to empower the industry's transformation towards quality, greenness, integration, intelligence, and internationalization [1] Group 3: Reports and Action Initiatives - The conference released the "Guiding Opinions on Promoting High-Quality Development of the Accommodation Industry" and introduced a hotel brand value assessment system, along with awarding national standards for green hotels and cultural theme hotels for 2025 [2] - Two reports were published: the "2025 China Accommodation Industry Green Development Report" and the "2025 China Accommodation Industry Quality Service Report," which analyze the current state of green development and quality service in the accommodation industry, respectively [2]