Procter & Gamble Stock: Is PG Underperforming the Consumer Defensive Sector?

Company Overview - Procter & Gamble Company (P&G) is a leading consumer goods company based in Ohio, known for trusted brands like Pampers, Gillette, Tide, and Olay, reaching billions of consumers in approximately 70 countries [1] - P&G has a market capitalization of around $352.6 billion, classifying it as a "mega-cap" stock, which indicates its significant role in the consumer staples sector [2] Stock Performance - P&G's stock has experienced a decline of about 7.4% over the past three months and is approximately 18.5% below its November 2024 high of $180.43 [3] - Over the last 52 weeks, P&G shares have decreased by 16.6%, and they are down 12.3% in 2025 so far, contrasting with the Consumer Staples Select Sector SPDR Fund (XLP), which has only slipped 6% over the past year [4] Technical Analysis - The stock has remained below its 200-day moving average since late May, indicating persistent long-term weakness, and has struggled to maintain levels above the 50-day moving average despite some temporary increases [5] Industry Challenges - P&G is facing challenges such as higher tariff-related costs, softer consumer spending, and increased competition from brands offering lower-priced alternatives, which have negatively impacted its performance [6] - Concerns regarding P&G's premiumization strategy have also contributed to the uncertainty surrounding the company's outlook [6]