西贝“被人算计”？罗永浩“大战”华与华创始人！

Core Points - The recent controversy involving Luo Yonghao and the restaurant brand Xibei has resurfaced, particularly regarding a salary increase for Xibei employees, which has drawn attention on social media [1][3] - Hua Shan, founder of marketing consultancy Hua Yu Hua, claimed that Xibei is being "schemed against," leading to further disputes with Luo Yonghao threatening to release recordings if no public apology is made by Hua Shan [1][4] Group 1: Company Background - Xibei has been collaborating with Hua Yu Hua since 2013, with Hua Yu Hua providing significant branding and marketing strategies, including the creation of the "I♥莜" symbol and the simplification of Xibei's menu from over 100 dishes to 44 [4][5] - Hua Yu Hua has charged Xibei over 60 million yuan in consulting fees over the past decade, averaging more than 6 million yuan annually [5] Group 2: Recent Developments - Luo Yonghao previously criticized Xibei for serving mostly pre-packaged dishes, which led to a public backlash against the brand [4] - Hua Shan has not yet responded to Luo Yonghao's accusations, and his social media account has been set to private, preventing further comments [5]