取暖产品“暖”全球折射中国外贸韧性

Core Viewpoint - The demand for seasonal products such as heaters and holiday gifts is strong, driven by technological innovation and trade structure transformation, reflecting the resilience of China's foreign trade [1][4]. Group 1: Export Performance - Cixi, known as the "small home appliance capital," has over 100 companies focused on heater production and export, with exports accounting for about one-third of the national total [1][2]. - Update Electric's export orders for heaters are scheduled until the end of December, with an export value of approximately 100 million yuan from January to November, representing a nearly 10% year-on-year increase [1]. - Fuyun Electric's sales reached 248 million yuan by the end of October, with an expected annual growth of around 36% [2]. Group 2: Product Innovation - Companies are focusing on technological innovation to develop customized products, which has become a consensus among foreign trade merchants [2]. - Midea's commercial heating products have seen a 31.6% year-on-year increase in export scale, with a focus on environmentally friendly and energy-efficient products [3]. - Fuyun Electric's dual-use heater ranked first in a Swiss evaluation, while Update Electric has developed products with 3D flame effects and projection technology, enhancing their market appeal [3]. Group 3: E-commerce and Market Trends - Cross-border e-commerce platforms are actively promoting innovative heating products, with TikTok Shop implementing various support policies to help merchants capture overseas market share [4]. - During the "Black Friday" promotion, winter-related products such as heated gloves and USB heating pads performed exceptionally well on e-commerce platforms [4]. - The demand for seasonal products is expected to remain strong during the overseas "Black Friday" and Christmas shopping seasons [4].