Benzinga·2025-11-26 21:47Core Viewpoint - The prospects for a Santa Claus rally in 2025 are improving as the economic environment stabilizes and consumer confidence begins to recover [1][14]. Market Outlook - Analysts are optimistic about a Santa Claus rally, with predictions that the S&P 500 could surpass 7,000, driven by reduced recession risks and easing fiscal policies [2]. - Consumer confidence data indicates a mixed outlook, suggesting that discount retailers may experience higher growth during the festive season [3][14]. Consumer Confidence - The Conference Board Consumer Confidence Index decreased by one point to 94.6 in October, indicating potential favor for defensive stocks during the holiday season [3]. - The Expectations Index fell by 2.9 points to 71.5, suggesting a focus on cost-effective shopping, which may benefit discount retailers [4]. Company Highlights TJX Companies (TJX) - TJX operates brands like TJ Maxx and Marshalls, focusing on off-price merchandise, which is less vulnerable to online competition [5]. - The company plans to expand its store count from 5,100 to at least 7,000 locations globally, offering discounts of 20% to 60% [6]. - UBS maintains a Buy rating for TJX with a price target of $172, anticipating strong holiday sales [7]. Walmart (WMT) - Walmart is a leading discount retailer in the U.S., with a significant presence of 10,000 stores across 19 countries, traditionally seeing increased sales during the holiday season [8][9]. - The company reported Q3 2025 earnings per share of 58 cents, exceeding expectations, and raised its net sales growth forecast to between 4.8% and 5.1% for the year [9][10]. Walt Disney (DIS) - Disney, while not a discount retailer, is well-positioned for the holiday season due to its competitively priced entertainment offerings [11]. - The company has a diverse portfolio of intellectual properties and has recently turned its Disney+ streaming service profitable, gaining 2.6 million new subscribers in Q3 [12][13].