A Madison Avenue makeover: Omnicom's $9 billion merger with IPG is complete
Business Insiderยท2025-11-26 22:17
Madison Avenue's makeover is taking shape. Omnicom officially completed its acquisition of Interpublic Group on Wednesday, in a $9 billion all-stock deal that creates the largest advertising agency holding company by revenue. The combined company will generate annual revenue exceeding $25 billion, Omnicom said.The agency mega-merger, first announced in December, creates a portfolio that unites creative networks such as BBDO and McCann, media buying agencies including OMD and Initiative, and the Omni and Ac ...