破解供需错配释放消费潜能

Core Viewpoint - The article emphasizes the importance of enhancing the adaptability of supply and demand in the consumer market to strengthen domestic circulation and address external challenges, as outlined in a new implementation plan by six government departments [1][4]. Group 1: Current Market Situation - The consumer market in China is experiencing a clear upgrading trend, with final consumption expenditure contributing 53.5% to economic growth in the first three quarters of this year [1]. - There is a structural contradiction characterized by an oversupply of low-end products and a shortage of high-quality offerings [1]. Group 2: Technological Innovation - Technological innovation is identified as a key driver to address supply-demand mismatches, with companies like Joyoung leveraging consumer big data to significantly boost smart product sales [2]. - A full-chain digital system should be established to connect user demand, intelligent design, and flexible production, particularly in key industries like home appliances and furniture [2]. Group 3: Rural Market Adaptation - Improving supply-demand adaptability in rural areas is crucial, focusing on precise demand matching rather than merely delivering goods [3]. - Encouragement for companies to develop energy-efficient appliances suitable for rural environments is highlighted, along with the need for improved logistics and commercial facilities [3]. Group 4: Green Transformation - The green transition is seen as a new space for consumption growth, with over 90% of sales in energy-efficient appliances last year coming from first-level energy efficiency products [3]. - Support for green low-carbon consumption in sectors like new energy vehicles and high-efficiency appliances is recommended [3]. Group 5: Policy Shift - The new plan signifies a shift in consumption policy from merely stimulating demand to a dual approach of enhancing both supply and demand [4]. - The application of new technologies and the emergence of unique products are expected to unlock greater market potential, serving as a significant engine for economic growth [4].