Hasbro CFO talks AI, creativity, and Play-Doh Barbie

Core Insights - Hasbro is actively integrating artificial intelligence (AI) into its operations, with a focus on enhancing efficiency in information processing and decision-making [1][4][5] - The CFO and COO of Hasbro, Gina Goetter, emphasizes the importance of AI tools like ChatGPT in synthesizing large volumes of information quickly, particularly in financial contexts [2][3] - The company is fostering a culture of AI adoption at all levels, encouraging employees to utilize AI solutions as part of their daily tasks [4][5] AI Applications in Finance - AI is being leveraged by CFOs, including Goetter, to streamline the analysis of banker recommendations and prepare for meetings more effectively [2][3] - Demand planning at Hasbro has transitioned to an "almost entirely AI-driven" process, moving away from traditional spreadsheet methods [6] Company Strategy and Leadership - Hasbro's management, including Goetter and CEO Chris Cocks, is committed to embracing AI as a core component of the company's operational strategy [4][5] - Goetter has been in her dual role as CFO and COO since May 2023, and the company is relocating its headquarters to Boston from Pawtucket, Rhode Island [5]