到2027年形成3个万亿级消费领域和10个千亿级消费热点
Zheng Quan Ri Bao·2025-11-26 23:23

Core Insights - The implementation plan aims to enhance the adaptability of supply and demand in consumer goods, targeting significant optimization of the supply structure by 2027, with the goal of establishing three trillion-level consumption sectors and ten hundred-billion-level consumption hotspots [1][2] - By 2030, a high-quality development pattern characterized by positive interaction between supply and consumption is expected to be formed, with a steady increase in the contribution of consumption to economic growth [1] Group 1: Innovation and Technology - The plan emphasizes accelerating the application of new technologies and models, focusing on key industries such as smart connected vehicles, smart home products, consumer electronics, modern textiles, food, and green building materials [1][2] - It proposes the establishment of a digital system encompassing user demand, intelligent design, and flexible production, promoting the use of artificial intelligence across the entire consumer goods sector [1][2] Group 2: Product Supply Enhancement - The plan outlines measures to expand and upgrade the supply of green products, improve rural consumer goods, and innovate health products, while also enhancing the influence of historical classic products [2] - Specific actions include adapting to the trend of green and low-carbon consumption by revising national standards for volatile organic compounds (VOCs) and heavy metal content in products [2] Group 3: Consumer Demand Matching - The plan aims to diversify product offerings to meet the needs of different demographics, including enhancing the supply of quality children's products, fashionable items, and age-appropriate products [2] - It emphasizes the development of refined, quality, and intelligent products for infants and children, as well as outdoor and educational toys [2] Group 4: New Consumption Scenarios and Business Models - The plan encourages the promotion of new consumption scenarios and business models, including the establishment of flagship stores and the development of live e-commerce and instant retail [2] - It also supports the regulation of shared consumption models, such as shared bicycles and wheelchairs in public spaces [2] Group 5: Supportive Environment - The plan highlights the importance of financial and fiscal support, organizing special events, and maintaining market order to create a conducive environment for the consumer goods industry [3] - Specific measures include leveraging policies for large-scale equipment updates and trade-in programs for consumer goods [3]