广州车展：年度“收官之展”如何承前启后

Core Insights - The Guangzhou International Auto Show serves as a significant platform for showcasing the achievements of the automotive market in the past year and indicates the development direction for the upcoming year [3][10] - The event features a total of 1,085 vehicles, with 629 being new energy vehicles and 93 global debuts, highlighting the growing emphasis on electric and intelligent vehicles [3][10] Industry Trends - Domestic brands are making significant advancements in technology, particularly in smart driving and battery range, with consumers increasingly impressed by the capabilities of local manufacturers [3][4] - The focus on innovation is evident, as companies like Geely and Deep Blue showcase new hybrid systems and advanced driver-assistance technologies, indicating a shift towards energy efficiency and performance [4][5] - The trend of software innovation is gaining traction, with several domestic brands moving from hardware-centric development to software updates via OTA, enhancing user experience [5][10] International Brand Strategies - Joint venture brands are actively transforming to adapt to market changes, with Volkswagen planning to launch around 40 new models in China from 2025 to 2027, over half of which will be electric [6][10] - Toyota's GAC is implementing a "dual fuel" strategy, moving away from the "sister car" approach to differentiate its product offerings [6][10] - Luxury brands like BMW and Mercedes-Benz are showcasing extensive lineups, emphasizing their commitment to both electric and hybrid technologies [6][7] Marketing and Consumer Engagement - The marketing approach at this year's auto show has shifted from exaggerated promotional tactics to more practical product demonstrations, reflecting a more mature consumer base [8][9] - Companies are focusing on providing hands-on experiences for consumers, allowing them to better understand vehicle features and capabilities [9][10] Future Outlook - The automotive industry in China is undergoing profound changes, with technology innovation being the core driver of development, particularly in the fields of new energy and intelligent connectivity [10] - The future landscape will likely see a coexistence of various technological routes, including pure electric, plug-in hybrid, and range-extended vehicles, alongside intensified competition between domestic and joint venture brands [10]