一群人一群狗一起玩：带宠物旅行，成了一门生意

Core Insights - The pet travel market in China is experiencing significant growth, with a projected market size exceeding 300 billion yuan by 2024, driven by an increasing number of pet owners and their willingness to travel with pets [1][2][10] - Entrepreneurs are capitalizing on the demand for pet-friendly travel experiences, leading to the emergence of specialized travel agencies and services catering to pet owners [3][5][11] Market Overview - A report indicates that by 2024, over 18.7% of pet owners will spend on pet travel, highlighting a robust growth trend in the pet tourism sector [2] - The number of urban pets in China is expected to surpass 120 million by 2024, contributing to the expanding pet consumption market [1] Entrepreneurial Initiatives - Entrepreneurs like Meng Jin and Li Songtao have established businesses focused on organizing pet-friendly travel experiences, with Meng Jin founding "Aipet Travel" and Li Songtao starting "Shichong Ji" [1][3] - The concept of pet travel has evolved from niche to mainstream, with various travel agencies now offering tailored services for pet owners, including pet-friendly accommodations and activities [6][10] Service Development - The pet travel industry is developing specialized services, such as pet-friendly hotels and transportation options, to meet the unique needs of pet owners [5][6] - Companies are focusing on creating a comprehensive travel experience for pets, including safety measures, health monitoring, and specialized care during trips [8][10] Consumer Behavior - Pet owners prioritize their pets' happiness and safety over their own travel experiences, often choosing destinations and activities based on their pets' needs [7][10] - The willingness of pet owners to invest in travel experiences for their pets is driven by emotional value, leading to a demand for services that enhance the pet travel experience [7][11] Industry Challenges - As the pet travel market grows, it faces challenges such as managing pet-related disputes in tourism and ensuring adequate services for pets in various travel settings [11][12] - The industry is also adapting to the need for trained professionals who understand both pet care and customer service to enhance the travel experience [8][10]