Xin Lang Ke Ji·2025-11-27 00:38Core Viewpoint - The leadership of Gao Yuling at Hisense Home Appliances has seen a decline in revenue and net profit growth, marking the lowest performance in recent years, amid increasing competition in the domestic home appliance industry [1][7][9]. Leadership Changes - Gao Yuling was elected as the new chairman of Hisense Home Appliances on November 21, 2022, marking the beginning of the "Gao Yuling era" [2]. - Following her appointment, several key personnel changes occurred, including the resignation of former president Hu Jianrong and the departure of board member Zhu Dang [2][3]. - Key figures supporting Gao Yuling, including Yin Zhixin, have been promoted to significant roles within the company, indicating a consolidation of leadership [3][4]. Financial Performance - The financial data from 2022 to the first three quarters of 2025 shows a significant decline in revenue growth and net profit growth, with figures of 13.90%, 13.81%, 8.75%, and 1.35% for revenue growth, and 14.10%, 165.99%, 10.99%, and 1.65% for net profit growth, respectively [6][7]. - This performance represents the lowest growth rates in nearly four years for the company [7]. Business Segment Analysis - The ice washing business, previously led by Yin Zhixin, has shown strong performance with revenues of 26.07 billion, 30.84 billion, and 15.39 billion for 2023, 2024, and the first half of 2025, respectively, reflecting year-on-year growth rates of 22.93%, 18.29%, and 4.76% [5]. - In contrast, the air conditioning segment, which is the largest revenue source, has seen much lower growth rates of 12.02%, 4.22%, and 4.07% during the same periods [5]. Market Challenges - The home appliance industry is experiencing intensified competition, leading to price reductions in high-margin products like air conditioners, which has negatively impacted Hisense's revenue and profit [9][10]. - The company's air conditioning products have faced a decline in gross margin, with a year-on-year decrease of 1.56% reported for the first half of the year [10]. - Despite efforts to restructure and enhance market competitiveness, the effectiveness of these initiatives has yet to be realized, as indicated by the declining market share in both online and offline channels [11].