神“鲜”侠侣直播卖海鲜，点亮海上新渔火丨海上新农人③

Core Viewpoint - The article highlights the transformation of the traditional fishing industry at Maoming's Boghe Fishing Port through the integration of live streaming and e-commerce, showcasing how young entrepreneurs are revitalizing the local economy and connecting consumers with fresh seafood from their hometowns [16][85]. Group 1: Live Streaming and E-commerce - The live streaming format, known as "walking broadcast," allows hosts to showcase the vibrant atmosphere of the fishing port and engage with consumers in real-time, creating a sense of presence and excitement [27][29]. - Zhu Xiangling, a 90s generation seafood purchasing host, has gained over 20,000 followers and ships approximately 100 to 200 pounds of fresh seafood daily to customers across the country [10][15]. - The "walking broadcast" model requires minimal setup, allowing hosts to operate with just a smartphone, making it accessible for many aspiring entrepreneurs [36][41]. Group 2: Community and Cultural Connection - The live streaming sessions attract not only seafood enthusiasts but also individuals longing for the taste of their hometown, creating a bridge between the local culture and consumers far away [66][67]. - Zhu Xiangling's journey from being unfamiliar with the seafood industry to becoming a knowledgeable "seafood expert" reflects the dedication and effort required to succeed in this new business model [47][51]. - The article emphasizes the emotional connection that consumers have with the seafood, as many are former residents who seek the flavors of their hometown [68][70]. Group 3: Entrepreneurial Spirit and Family Involvement - Zhu Xiangling's decision to return to her hometown and start a business was influenced by her desire to be present for her children, showcasing the personal motivations behind entrepreneurial ventures [73][80]. - The collaboration between Zhu Xiangling, her husband, and her brother illustrates the importance of family support in navigating the challenges of entrepreneurship [34][80]. - The article notes that the local fishing port has evolved significantly, with young people seizing opportunities in the digital age to promote their products and heritage [82][85].