“鹿城寻遗”共创计划第二季启动

Core Insights - The "Deer City Heritage Exploration" cultural heritage co-creation plan in Sanya has launched its second season, aiming to transition intangible cultural heritage from cultural showcases to consumer markets, transforming traditional skills into trendy symbols and enhancing Sanya's cultural identity [1] Group 1: Project Overview - The second season of the plan is a comprehensive upgrade from the first season, expanding from focusing on "one thing" to building "an ecosystem" around ten major intangible cultural heritage projects in Sanya [1] - The project team collaborates with heritage inheritors to innovate product design, shape brand images, and promote through visual documentation, establishing online sales channels and offline pop-up display platforms [1] Group 2: Selected Heritage Projects - Ten representative intangible cultural heritage projects have been selected for the co-creation plan, including "Li Ethnic Traditional Spinning and Weaving Techniques," "Danjia Songs," "Coconut Carving," and "Li Ethnic Rattan (Bamboo) Weaving Techniques" [1] - The activities will focus on these heritage contents to design and develop a multi-tiered product system, including boutique cultural products, mid-range items, and educational material packages [1]