极越汽车母公司启动预重整程序引战投 夏一平收12份限制消费令

Core Viewpoint - Jiyue Automobile, previously known as Jidu Automobile, has initiated a pre-restructuring process to attract new strategic investors and revitalize its assets and resources, while ensuring user rights and after-sales service [2][3][10]. Company Developments - On November 25, Jiyue Automobile announced that it submitted a pre-restructuring application to the Shanghai Third Intermediate People's Court, which was accepted on November 21, 2025 [2][3]. - The company aims to maintain stable operations under the supervision of a temporary manager and ensure the protection of user rights [4][10]. - Jiyue's legal representative, Xia Yiping, has 12 consumption restriction orders totaling approximately 85.47 million yuan [3][5]. Market Performance - Jiyue Automobile, which was established in January 2021 as a joint venture between Baidu and Geely, has faced significant challenges in the competitive electric vehicle market [5]. - The company reported cumulative deliveries of over 14,000 vehicles by November 2024, averaging about 1,300 vehicles per month, with a notable increase in deliveries from July to November 2024 [6][8]. - However, the company has not updated its delivery data since December 2024, indicating potential operational issues [7][8]. Strategic Adjustments - In December 2024, Jiyue announced a shift to a "2.0 entrepreneurial phase," focusing on core technology investment, enhancing sales and service capabilities, and streamlining operations [9][10]. - The company is actively working on financial adjustments and payment arrangements with suppliers, while also addressing employee welfare and user service continuity [10]. Challenges Ahead - Analysts suggest that Jiyue's revival is challenging due to the significant initial investments required in the electric vehicle sector and the competitive landscape [11]. - The company's future success hinges on attracting strategic investors, resolving operational and legal issues, improving product competitiveness, and enhancing brand image [12].