原材料暴涨导致羽绒服越来越贵？揭秘背后真相

Core Insights - A new cold wave is sweeping across the country, leading to a peak sales season for down jackets, with significant temperature drops reported in various regions [1][2] - The rising prices of down jackets have become a hot topic, with reports indicating that the price of duck down has surged from 170,000 to 580,000 yuan per ton [1][2] - Consumers are increasingly prioritizing quality and design in their down jacket purchases, with many willing to spend more for better products [2][7] Price Trends - The price of duck down has increased significantly, with ordinary white duck down priced between 420 to 550 yuan per kilogram, and white goose down priced between 840 to 1200 yuan per kilogram [2][3] - The price of white duck down has risen by approximately 13.69% year-on-year, with a near 20% increase in the last two months [3][5] Supply Chain Dynamics - The increase in down jacket prices is attributed to a significant rise in raw material costs, with duck and goose down prices up by 50% since October, leading to a 20% increase in down jacket production costs [2][5] - The supply of ducks has decreased, contributing to a tight supply situation, with projections indicating that the number of white feather meat ducks will remain stable in the coming years [6][7] Consumer Behavior - There is a noticeable shift in consumer preferences towards mid to high-end down jackets, with many consumers expressing dissatisfaction with lower-priced options due to quality concerns [2][7] - The demand for down jackets is not only driven by warmth but also by factors such as design, functionality, and lifestyle considerations, prompting brands to innovate in product development and market positioning [7]