吉宏股份：AI赋能跨境电商全链升级

Core Insights - The company, Jihong Co., Ltd. (002803), has effectively leveraged advanced AI technology to navigate the challenges and opportunities in the cross-border e-commerce sector, resulting in significant performance recovery and quality enhancement [1] Group 1: AI Integration in Business Processes - Jihong Co., Ltd. has scaled AI technology across various operational management processes, achieving both cost reduction and efficiency improvement. The company has transitioned from "point tools" to "full-domain intelligence" with the implementation of AI Agents [2] - The self-developed ChatGiikin model serves as the core technology, ensuring brand safety and strategic decision-making autonomy. The AI-driven customer service system enhances customer satisfaction and sales conversion rates, playing a crucial role in performance recovery [2] Group 2: Multi-modal AI Innovations - The company has integrated multi-modal AI capabilities to achieve breakthroughs in creative production and business decision-making. AI can generate vast amounts of high-quality multimedia content, significantly reducing marketing cycles and costs [3] - AI's ability to analyze visual, textual, and behavioral data provides unprecedented market trend insights, shifting decision-making from "experience-driven" to "data-intelligent," thereby increasing market hit rates and resource efficiency [3] - In brand management, AI enhances user profiling and personalized interactions, improving customer loyalty and repeat purchase rates, while also optimizing global inventory management through intelligent forecasting [3] Group 3: Financial Performance - The third-quarter report indicates that Jihong Co., Ltd.'s net profit, after deducting non-recurring items, increased by 70.45% year-on-year, reflecting the company's sustained competitive strength and the results of its long-term commitment to AI strategy [4] - Continued investment in AI technology and its integration across all scenarios in cross-border e-commerce is expected to help the company maintain its competitive advantage and achieve higher quality development in the future [4]