CENTURY HUATONG(SZ:002602) Mei Ri Jing Ji Xin Wen·2025-11-27 04:48Core Viewpoint - Century Huatong, a leading player in the gaming industry, is focusing on overseas expansion and leveraging AI technology to drive growth and innovation in its product offerings [2][3][5]. Financial Performance - In Q3 2023, Century Huatong achieved revenue exceeding 10 billion yuan, marking a year-on-year growth of 60.19%, positioning the company as the sixth largest gaming company globally [2]. - The company's market capitalization reached 137.048 billion yuan, reflecting its successful recovery after "removing the hat" on November 12 [2]. Strategic Focus - The company is committed to expanding its overseas market presence, which is seen as a key growth avenue given the larger population and market size compared to domestic markets [3]. - Century Huatong's product strategy includes a diverse portfolio with multiple game genres, including casual, SLG, ARPG, MMO, and card games, with a focus on launching new titles in 2024 [3][6]. Market Challenges - Rising user acquisition costs are a concern, with both domestic and international costs increasing due to intense competition [4]. - The casual gaming segment is highly competitive, with major players like ByteDance and Tencent dominating the market [6]. Technological Integration - The company views AI as a critical component of its strategy, emphasizing the importance of technological advancements in gaming for driving performance upgrades in hardware [5]. - Century Huatong employs a data-driven approach in its operations, utilizing extensive A/B testing and ROI modeling to inform decision-making [7]. Product Development - The company has launched over 20 casual games for market testing in 2023, adopting a "low-cost, fast-iteration" model to identify successful products [3][6]. - The upcoming title "Tasty Travels: Merge Game" is expected to be a significant release following continuous adjustments [3]. Operational Efficiency - Century Huatong has developed a comprehensive "R&D-Distribution-Operation" integrated system that supports its global expansion and local market adaptation [6][7]. - The company emphasizes the importance of user behavior data analysis in optimizing game design and enhancing customer acquisition efficiency [7].