Sabre(US:SABR) Prnewswire·2025-11-27 04:11Core Insights - Juspay and Sabre Direct Pay have announced a global strategic agreement aimed at transforming payment processes for travel companies and their customers, coinciding with a projected online booking market of $1.2 trillion by 2026, representing nearly 65% of all travel transactions [1][2]. Group 1: Strategic Collaboration - The partnership aims to modernize travel payments globally, enhancing conversion rates, security, and customer experience across markets [2][6]. - The collaboration will provide travel merchants with scalable, sector-specific capabilities, including access to local payment methods, faster commercialization, optimized cross-border payments, seamless payment experiences, intelligent promotion engines, and improved reconciliation across multiple sources [2][4]. Group 2: Technological Integration - Juspay will integrate its tokenization solution with Sabre Direct Pay to enhance the security and efficiency of travel payments, allowing airlines, hotels, and booking engines to process transactions without handling sensitive card data [2][3]. - The collaboration is set to strengthen payment flows, enabling travel merchants to optimize their operations and transaction routing while providing seamless and secure payment experiences for travelers worldwide [5][6]. Group 3: Industry Impact - The agreement is positioned as a significant step towards offering sector-specific orchestration solutions that address the complexities faced by travel companies, including local payment methods, regulatory compliance, multi-currency settlements, and instant secure transactions [4][6]. - The partnership is expected to build critical infrastructure that allows agencies, airlines, and providers to operate more efficiently and confidently across all markets, with a focus on increasing conversion rates, reducing fraud, and optimizing financial operations [4][5].