Ge Long Hui A P P·2025-11-27 05:57Core Viewpoint - The report from Zheshang Securities indicates that Henglin Co., Ltd. has shown steady performance in Q3, with expectations for improved cross-border performance during the peak season [1] Group 1: Business Performance - The cross-border e-commerce business has experienced stable growth, driven by scale effects and strong cost control capabilities, leading to a gradual recovery in profit margins [1] - Key brands on Amazon in the U.S., including Sweetcrispy, Dumos, and Smug, have performed well from July to September, with Sweetcrispy's sales increasing by 34.5%, 32.3%, and 38.8% year-on-year respectively [1] - Popular products such as storage cabinets and office chairs have shown strong sales performance [1] Group 2: Profitability Outlook - As the profitability of the cross-border e-commerce business gradually improves and the contract manufacturing business shows operational enhancements, there remains potential for profit recovery [1] - The company has adjusted its profit forecasts considering changes in cross-border e-commerce operations and the impact of tariffs on the contract manufacturing business, while maintaining a "buy" rating [1]