中国传媒大学新媒体研究院院长赵子忠：主流媒体的核心价值在于驾驭“人机共生”的新型影响力

Core Insights - The "2025 Smart Media 50 People Conference" held in Chengdu focuses on the theme "Smart Media Empowering Parks, Integrating to Enhance Value" and showcases the commitment of mainstream media to embrace technological transformation [1][6] - The conference marks its fourth year and has attracted over a hundred experts from academia and leading media companies, highlighting the importance of AI integration in media [1][6] - The event featured the launch of the "Rain Swallow Communication Intelligent Platform" and several significant project signings, demonstrating the capabilities of mainstream media in the "Smart+" transformation [1][6] Industry Trends - The integration of AI technology into media is seen as a historical necessity, with the "Smart Media 50 People Conference" serving as a strategic initiative to explore this transformation [6][10] - The evolution of AI from a tool to an autonomous agent is reshaping media production relationships, indicating a shift towards "human-machine symbiosis" [2][8] - The concept of "Agentic Media" is anticipated to emerge by 2030, where AI will play a significant role in media operations, leading to a new theoretical framework [12][13] Technological Developments - The current phase of AI in media is characterized by early-stage research and application innovations, with a need for deeper understanding of AI's philosophical implications [8][10] - The future media landscape is expected to be built on advanced infrastructure, including supercomputing centers and large-scale databases, fundamentally changing content production and distribution [12][13] - The interaction model will evolve to include machine-to-human and machine-to-machine communication, expanding the boundaries of media [12][13] Media's Role and Value - The core value of media professionals remains their influence on society, which will be enhanced by AI, allowing for more precise and impactful content production [11][10] - Understanding the interplay between AI and the economy is crucial for financial media to navigate the challenges and opportunities presented by technological advancements [10][11] - The transformation of media will not lead to job losses but will create new roles and opportunities as the industry adapts to AI integration [12]