Zhong Jin Zai Xian·2025-11-27 06:09Core Insights - JD Discount Supermarket has successfully opened its fifth store in Suqian, marking the completion of its coverage in the "three counties and two districts" of Suqian, providing local residents with convenient shopping options [3][12] - The store features a dual-level design with a total area of approximately 5,000 square meters, offering over 5,000 selected products at prices generally lower than market rates, catering to various consumer needs [5][12] Store Features - The first floor includes daily fast-moving consumer goods such as beverages, snacks, and personal care products, while the second floor focuses on fresh produce, meat, seafood, and baked goods [5] - New products like fresh salmon are introduced, with a price of 79 yuan per pound, attracting significant consumer interest [6] Pricing Strategy - The supermarket employs a direct sourcing and efficient supply chain model to reduce costs, ensuring that prices remain competitive, with examples including durian at 18.9 yuan per pound and fresh chicken eggs at 9.9 yuan for 30 [8] - A commitment to "authenticity in alcohol and everyday low prices" is emphasized, with competitive pricing on various alcoholic beverages, making quality products accessible to the general public [8] Brand and Promotions - The store offers several private label products under the JD brand, ensuring quality and affordability for consumers [10] - During the opening period, promotional activities include a lottery for customers spending over 129 yuan, enhancing customer engagement [10] Market Impact - The opening of the Suqian store is seen as a significant step in JD's offline retail strategy, injecting new vitality into the local consumer market with a focus on quality and price [12]