内蒙古包头市昆都仑区多措并举激活消费新动能

Core Insights - The rise of local brands in Baotou, particularly the popularity of traditional snacks like Nai Pi Zi Tang Hu Lu and the growth of Jiuke Station tea brand, reflects a vibrant commercial atmosphere in the region [1][2] - The introduction of new brands and revitalization of idle assets are key strategies employed by the Kun District to enhance its commercial landscape, with 21 new brands introduced this year [2][3] - The district has organized over 40 promotional events to stimulate consumer spending, resulting in a 7.8% year-on-year increase in total retail sales, reaching 21.798 billion yuan [3] Local Brand Development - Nai Pi Zi Tang Hu Lu has become a signature snack for both locals and tourists, contributing to the area's identity [1] - Jiuke Station tea brand has expanded beyond Inner Mongolia, indicating strong market acceptance and growth potential [1] Commercial Strategy - Kun District has focused on attracting first-store brands in sectors like dining, entertainment, and retail, establishing a brand information database to facilitate this process [2] - The district's approach includes precise matching and comprehensive services to optimize commercial offerings [2] Revitalization of Assets - The opening of Juhui Cloud Warehouse in Victory Village has transformed a previously idle space into a bustling commercial hub, benefiting local residents [2][3] - Government support has been crucial in expediting the establishment of new businesses and enhancing local economic activity [3] Consumer Engagement - The district has implemented various consumer engagement activities, including issuing coupons and discounts, to boost market enthusiasm [3] - The significant increase in retail sales indicates a positive response from consumers to these initiatives [3]