首届“讲好空中丝路故事”研讨会在西安召开，共商超级IP打造与品牌出海新路径

Core Insights - The "Air Silk Road" International Cooperation Summit held in Xi'an focuses on high-quality development and collaboration in the aviation sector, aiming to establish a new hub for western openness [1] - The summit included a seminar on brand communication, emphasizing the importance of storytelling and collaboration among industry players to enhance the "Air Silk Road" brand [6][8] Group 1: Summit Highlights - The summit gathered global wisdom and resources to discuss the core issues of the "Air Silk Road" development [1] - A seminar titled "Telling the Story of the Air Silk Road" was held, showcasing selected service demonstration cases for the 2025 Air Silk Road construction [1][2] - Various companies from aviation, technology, energy, and logistics shared their innovations and experiences in service and green transformation [1][2] Group 2: Case Studies and Innovations - Gansu Civil Aviation Airport Group introduced a service brand focusing on passenger experience, achieving a 38-minute transfer time through integrated air-rail transport [2] - Sichuan Airlines launched a "Flight Delay Voucher 2.0" to enhance passenger experience during delays, aiming for a win-win situation among passengers, airlines, and merchants [2] - Hebei Airport Group reduced the passenger boarding process from 40 minutes to 28 minutes and initiated a one-stop air-rail travel concept [3] Group 3: Technological Advancements - Chengdu Logistics Technology Co., Ltd. developed multiple baggage handling systems, achieving domestic and international implementation [3] - Tongfang Weishi established international standards for body security screening, enhancing China's influence in global aviation security [3] Group 4: Brand Communication Strategies - Experts discussed strategies for building the "Air Silk Road" brand, emphasizing the integration of various sectors and the creation of joint products and services [6][7] - The importance of a narrative system involving government, enterprises, and media was highlighted to enhance emotional resonance and international recognition [7] - The role of the express logistics industry as a key player in the "Air Silk Road" construction was emphasized, with recommendations for embracing AI and automation [7][8]