模块化助力会展高质量发展，DESON德尚获创新奖

Core Insights - The conference and exhibition industry in China is transitioning from scale expansion to quality enhancement, driven by the need for structural optimization and strategic transformation [1] - The industry is expected to host 3,844 trade exhibitions in 2024, covering a total area of 155 million square meters, reflecting a year-on-year growth of 10.1% [1] - The number of medium to large exhibitions (50,000 to 100,000 square meters) is projected to increase by 11.8% [1] Industry Growth and Infrastructure - Over 20 exhibition venues are currently under construction or planning, with an expected addition of over 2.4 million square meters of exhibition space [1] - The industry is increasingly characterized by specialization, branding, and internationalization, with a shift towards scalable, efficient, and green venue operations [1] Innovation and Modular Solutions - Modular solutions are emerging as a key direction for venue space innovation, addressing the limitations of traditional fixed layouts [3] - DESON's modular space solutions have been recognized for their innovation, demonstrating a 40% reduction in setup time compared to traditional methods [3] - Successful applications of these solutions include major venues like Guangzhou Baiyun International Conference Center and Hangzhou International Expo Center, enhancing daily operational capacity [3] Green Development Initiatives - The global exhibition industry is accelerating its green transformation, aligning with China's dual carbon goals [4] - The Ministry of Commerce is promoting green development through standards and practices, making sustainability a core evaluation dimension in space innovation [4] - DESON's modular solutions align with green exhibition requirements, utilizing recyclable materials and optimizing design for reduced resource consumption and carbon emissions [4] Comprehensive Industry Competitiveness - The exhibition industry is evolving towards greater efficiency, sustainability, and diversity, with innovations enhancing both individual venue operations and overall industry quality [5] - The focus on comprehensive effectiveness in space utilization is driving a transformation in the industry [5] Future Outlook - The Chinese exhibition industry will continue to align with national strategies, addressing homogenization issues and developing distinctive exhibition formats [6] - There will be an emphasis on enhancing professional levels and integrating high-end elements, while promoting green low-carbon development and innovation [6] - Collaborative efforts will aim to expand networks and enhance the industry's role in international trade and economic cooperation [6]