Mint Explainer | How Omnicom’s acquisition of IPG will change Indian advertising

Two of the advertising world’s Big Four holding companies— Interpublic Group and Omnicom—officially merged this week. The combined entity, formed almost a year after the Omnicom Group announced it would acquire IPG, is now the world’s largest media and ad agency network, with global revenue of over $25 billion. Why is this deal important and what will it change for India’s advertising industry? Mint explains. What are the details of the Omnicom-IPG deal?Omnicom Group acquired IPG in a $13.5 billion deal ...