深圳品牌出海已建上百独立站 单个独立站 最高奖百万

Core Insights - Shenzhen has established over 100 independent brand websites, which have become a crucial platform for brands to expand internationally [1] - The focus is on creating a competitive edge in independent site operations to enhance both sales and brand influence, which is a key concern for cross-border e-commerce and integrated trade enterprises in Shenzhen [1] Group 1: Independent Site Development - Shenzhen's independent site construction is accelerating, supported by government policies that encourage cross-border e-commerce companies to build their own marketing channels [1] - The Shenzhen Municipal Bureau of Commerce has outlined support policies for 2025, promoting the establishment of independent sites and offering financial rewards of up to 1 million yuan for qualifying sites [1] Group 2: Brand Strategy Shift - Companies are urged to shift from "traffic thinking" to "brand thinking," viewing independent sites as long-term operational bases rather than short-term traffic channels [2] - The integration of "independent site + platform" is recommended to create a complementary effect in traffic, users, brand, and operations [2] Group 3: Future Trends in International Expansion - The "Belt and Road" initiative is identified as a new growth area for independent sites, with lower advertising costs and increasing e-commerce penetration in regions like the Middle East, Eastern Europe, and Southeast Asia [3] - A combination strategy involving Meta testing, Google conversion, localized content, and logistics commitments is suggested to build high-trust and high-conversion brand experiences in emerging markets [3]