华为低头了

Core Insights - Huawei's Mate 80 series was launched with a significant price reduction, dropping by 500-800 yuan compared to the previous generation, indicating a strong ambition for increased sales [1][4][9] - The pricing strategy reflects lessons learned from the earlier Pura 80 series, which faced poor sales due to high pricing and an underdeveloped ecosystem [1][5][9] - The Mate 80 series features enhanced specifications, including a 42% performance increase in the new Kirin 9030 Pro chip and significant improvements in camera technology [8][9] Pricing Strategy - The Mate 80 series has adopted a surprising pricing strategy, moving away from the traditional naming conventions and opting for a fruit-themed naming similar to competitors [2] - Despite rising supply chain costs, including a 260% increase in DRAM prices, Huawei has chosen to lower prices, contrasting with competitors who have raised their prices [4][9] Market Position - Huawei's market share has declined, with a drop from 18.1% in Q2 2025 to 15.2% in Q3 2025, falling behind Apple [9][10] - The Mate 80 series is seen as a crucial product to recover from declining sales and regain market position [9][21] Competitive Landscape - The competitive pressure from Apple is significant, with the iPhone 17 series achieving remarkable sales, nearly doubling the previous year's figures [12][13] - Huawei's strategy appears to mimic Apple's approach of enhancing specifications while reducing prices to attract consumers [13] Ecosystem Development - Huawei's ecosystem, particularly the HarmonyOS, is still developing, with a global market share of only 4% compared to iOS at 17% and Android at 79% [19][22] - The company is focused on increasing sales to accelerate the growth of its ecosystem, which is essential for long-term success [21][22]