“乐游广东”助力广东文旅高质量发展

Core Viewpoint - The "Le You Guangdong" series of cultural and tourism maps aims to enhance the quality of cultural tourism in Guangdong Province by integrating various resources and services to meet the diverse needs of consumers [1][2][3][4] Group 1: Overview of the Initiative - The initiative is part of the "Yue Enjoy Warm Winter, Le You Guangdong" consumption season activities, running from November 2025 to March 2026, featuring four major activities, five brands, and six discounts [1] - The maps will systematically showcase public cultural venues, tourist attractions, and natural landscapes, supported by smart services and community benefit activities [1] Group 2: Digital Integration and Resource Coordination - The initiative emphasizes digital solutions to bridge the "last mile" in cultural tourism services, allowing citizens and tourists to easily access information about the region [2] - It aims to create a new collaborative framework by integrating resources across seven core categories, including public libraries, museums, and key tourist sites [2] Group 3: Government and Enterprise Collaboration - The maps leverage government and market collaboration to explore new paths for public service, utilizing advanced technologies like big data and AI to enhance service accessibility and precision [3] - The initiative integrates quality merchant resources and various service offerings, providing a "one-stop" travel experience that includes dining, accommodation, transportation, shopping, and entertainment [3] Group 4: Brand Enhancement and Consumer Engagement - The "Le You Guangdong" maps are designed to boost brand visibility and stimulate cultural tourism consumption, linking various destinations and ecological spaces into a cohesive experience [4] - The initiative aims to transform tourism resources into tangible consumption growth, contributing to the development of the Guangdong-Hong Kong-Macao Greater Bay Area as a world-class tourism destination [4]