“情满长安”双向奔赴！西安以“六大暖心服务”激活演赛经济增长极

Core Insights - Xi'an is leveraging a series of events and concerts to boost cultural tourism and economic growth, showcasing a blend of its historical heritage and modern youth culture [1][10] - The "Qingman Chang'an" initiative includes six service categories aimed at enhancing visitor experience and extending their stay, thus driving overall consumption [3][10] Service Initiatives - The "Hui Xiang Chang'an" program collaborates with platforms like Ctrip and Douyin to offer exclusive packages for concert-goers, including discounts and extended public transport services [2] - "Le Xiang Chang'an" features 100 hotels that provide special amenities for concert attendees, enhancing their overall experience [2] - "Zun Xiang Chang'an" extends public transport hours and introduces dedicated shuttle services for concert-goers, promoting cultural engagement [2] - "Shang Wei Chang'an" partners with local restaurants to create themed dining experiences, further integrating food into the cultural tourism strategy [2] - "Tong Kuang Chang'an" promotes local cultural products, enhancing the visibility of Xi'an's heritage through collaborations with artists [2] - "Hai Chang Chang'an" focuses on interactive experiences at venues, transforming the audience's role from passive viewers to active participants [2][3] Economic Impact - As of November 22, 2023, Xi'an hosted 51 concerts with over 932,000 attendees, marking a 57.93% increase year-on-year, significantly benefiting local hospitality and service sectors [4][6] - The average spending per overnight visitor exceeds 2000 yuan, indicating a strong economic impact from the influx of tourists [4] - Hotel occupancy rates around the concert venues are consistently above 80%, reflecting high demand during events [6] Digital Engagement - The "Qingman Chang'an" initiative has successfully integrated online and offline experiences, generating over 10.3 billion yuan in online consumption and achieving significant engagement on social media platforms [6][10] Cultural Branding - The initiative has transformed Xi'an's image from merely a tourist destination to a vibrant cultural hub, fostering emotional connections with visitors through curated experiences [10]