青岛银行荣膺CFV“最佳品牌竞争力城商行”奖项——锚定本土、驱动创新的金融实践
Di Yi Cai Jing·2025-11-27 08:07

Core Insights - Qingdao Bank was awarded the "Best Brand Competitiveness City Commercial Bank" at the "2025 First Financial Financial Value Annual Conference" for its outstanding performance in technology finance, green finance, local economic services, and innovation capabilities [1][8] - The "First Financial Financial Value List" evaluates financial institutions based on brand value, market influence, business innovation, and social responsibility, highlighting Qingdao Bank's comprehensive strength and its role in promoting local high-quality development [1][8] Strategic Positioning - Qingdao Bank has established a strategic positioning focused on regional service, guided by a "three-year strategic plan" emphasizing "quality and efficiency first, distinctive features, and flexible mechanisms" [4] - As of Q3 2025, the bank's return on equity (ROE) increased to 13.16%, non-performing loan ratio decreased to 1.10%, and provision coverage ratio reached 269.97%, indicating strong risk control and stable operations [4] Industry-Specific Financial Services - The bank has developed a specialized financial service system targeting key industries such as technology innovation, marine economy, and cultural tourism, providing comprehensive financial support throughout the lifecycle of technology enterprises [5] - Qingdao Bank has launched over 20 products in technology finance, including "Talent Loans" and "Intellectual Property Pledge Loans," and has supported over 2,250 technology enterprises, facilitating their growth and innovation [6] Green Finance Initiatives - Qingdao Bank prioritizes green development, creating a complete product matrix that includes carbon loans and blue finance, with a green loan balance of 54.828 billion yuan as of September 2025 [6] - The bank has implemented 272 carbon reduction-related tools, achieving an annual carbon reduction of 12,878 tons through projects like the Qingdao High-tech Clean Energy Project [6] Inclusive Finance and Social Responsibility - The bank has introduced over 30 products to support inclusive finance and rural revitalization, establishing over 1,400 service stations across Shandong to provide low-cost financing for local SMEs and agricultural entities [7] - Qingdao Bank integrates social responsibility into its brand building, engaging in various public welfare activities and enhancing brand influence through partnerships with local sports clubs and cultural initiatives [7] Future Outlook - Qingdao Bank aims to continue its commitment to local economic service and innovation, exploring new financial support models for key industries such as technology, cultural tourism, and marine economy [8] - The bank plans to deepen its responsibility in supporting local economies while adhering to the central financial work conference's requirements, focusing on quality and innovation in financial services [8]