媒体创新人物聚首成都 共话主流媒体系统性变革的技术创新与产品引领

Core Viewpoint - The conference in Chengdu focused on how mainstream media can leverage artificial intelligence (AI) for systemic transformation, emphasizing the need for innovation in technology and product leadership in the media industry [1] Group 1: AI Implementation and Media Transformation - Zhao Zizhong from China Media University highlighted that the systemic transformation of mainstream media has moved from policy advocacy to practical implementation, driven by economic foundations and intelligent development [2] - The "Communication Brain" technology company has developed a media-specific large model, which has been approved by the Central Internet Information Office, marking it as the first of its kind in the country [2] - The CTO of "Communication Brain" shared that the core of media practice is to deeply integrate large models with media operations, enhancing user experience by transforming channels into interactive service products [2] Group 2: Future Directions and Innovations - "Communication Brain" aims to develop tools for media productivity, create intelligent dialogue systems, and overcome challenges in short video news production regarding accuracy and compliance [3] - The CEO of Zhito Finance discussed the current stage of AI in media as L2-level human-machine collaboration, detailing their practices in content planning, production, and multi-modal content generation [3][5] - The New Beijing News emphasized the importance of maintaining high-quality content amidst technological advancements, advocating for a balance between technology and traditional journalism [6] Group 3: Technological Evolution and Media Integration - The Vice President of Chongqing Daily Media Group discussed the evolution of technology's role from support to driving and leading, entering a new phase of human-machine collaboration [7] - Chongqing Daily has created an open intelligent platform allowing media to select suitable AI technologies tailored to their unique characteristics [7] - The CEO of Meijing Technology highlighted the need for traditional media to transform their core competencies into standardized products to meet the demands of various industries [8]