2026美食鲜品细分赛道潜力巨大，四大核心布局将引爆私域万亿市场

Core Insights - The 2025 Food Fresh Products Merchant Industry Conference, hosted by DreamXiang Technology, gathered industry elites and brand representatives to analyze the development pain points and trend opportunities in the food fresh products sector [1] Group 1: Private Domain E-commerce Advantages - DreamXiang Technology's COO, Guo Xinyu, highlighted four core advantages of private domain e-commerce, emphasizing its role in reshaping the industry landscape amidst intense public domain traffic competition [2] - The company has served over 40,000 domestic and international brands in the past eight years, achieving cumulative sales of over 1 billion items, assisting various vertical brands in the food sector [2] - Future strategies will focus on four key areas: enhancing supply chain construction, upgrading content, deepening AI empowerment, and achieving sustainable growth [2][3] Group 2: Market Trends and Opportunities - The head of the food fresh products category at DreamXiang Technology, Minnie, analyzed the current category status and external trends, noting challenges such as severe product homogenization and a lack of innovative products [4] - The health food market is expanding, with the snack market showing a compound annual growth rate of 6.5%, driven by health upgrades and regional characteristics [4] - The convenience food sector is expected to undergo three major transformations by 2026, shifting from "eating enough" to "eating well + health + emotional satisfaction" [4] - DreamXiang Technology plans to explore growth paths through differentiated positioning and precise market entry, focusing on regional characteristics and health concepts [4]