Zhong Jin Zai Xian·2025-11-27 08:29Core Insights - JD's discount supermarket in Shuyou officially opened on November 26, marking the completion of JD's coverage in Suqian with nearly 50,000 visitors on the opening day, reigniting local consumer enthusiasm [1][11] - The store features a dual-level layout of approximately 5,000 square meters, designed to enhance the shopping experience by clearly defining zones for different product categories [3][11] - The store's pricing strategy, highlighted by low prices on essential goods and fresh products, has become a key driver of customer traffic, with many items selling out quickly [5][7] Store Features - The store includes over 200 free parking spaces, addressing parking challenges for customers and improving shopping convenience [3] - The first floor focuses on fast-moving consumer goods, while the second floor is dedicated to fresh produce and prepared foods, catering to family shopping needs [3] Pricing Strategy - Competitive pricing is evident, with items like fresh eggs priced at 9.9 yuan per tray and durians at 18.9 yuan per kilogram, attracting significant consumer interest [5][7] - The store's private label products, such as rice and cooking oil, are also competitively priced, contributing to high sales volumes [5] Consumer Engagement - A "shopping over a certain amount to enter a lottery" promotion was held on opening day, further stimulating consumer interest and participation [9] - The store's successful launch is attributed to JD's mature supply chain and localized operational experience, enhancing the overall shopping experience [11][13] Market Impact - The opening of the Shuyou store demonstrates the strong viability of the "offline discount" model, reshaping the local retail landscape and providing a replicable model for regional retail upgrades [13]